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'Just Enough is More'

Cookie cutters are absolutely banned from our office. Our design ethos is rooted in our aspiration to provide every client with something unique, a fresh perspective that blends both aesthetics and functionality. A wise man once rightly said, "In the world of design, minimalism has its place but so does the extravaganza." So, some of our projects are inspired by the philosophy 'less is more' but for others, our approach is 'just enough is more'. At Litmus, we focus on developing impactful strategies tailor-made for each of our clients, retaining what is essential while letting go of the extraneous.

VISION

To be the global branding company, most admired for creativity and effectiveness.

MISSION

We work hard, everyday, to help brands reach their full potential.

Litmus Team Members
Litmus Team Members

We are Brutally Simple in our Communication

In a media-fragmented world, we won’t complicate your communication. At the core of every communication strategy, we embed the essence of the brand and convey it to the defined audience with a flair that stimulates them emotionally as well as rationally.

Everything is guided by the power of simplicity that helps to cut the flab, save your time and energy, and deliver your message clearly that's punchy and a kick-in-the-butt. Consistency and precision are the two elements that empowers our simplicity to create an everlasting impact.

We have our Footprints Worldwide

We've been in the business for nearly two decades. We’ve done business with clients across the globe. We excel at making sense of all the mumbo-jumbo, catchphrases, fads, and marketing tedium. Our USP is simple - never underestimate or undervalue your customer. We cut the clutter and bring heart-warming creativity to the table for every brand.

Our 'Ever Welcoming' Leaders

The little boy in them is curious about everything

You don't have to knock on their doors because they are always more than welcoming.

Our leaders are mentors who do not believe in assigning tasks and work. Instead, they inspire envisioning solutions through a creative microscope that helps to discover the immensity of possibilities.

Shilpan
Shilpan

Shilpan

Co-Founder & Promoter

Shilpan Vaishnani

Shilpan Vaishnani is one of the prodigious musketeers who co-founded Litmus. He is the man of better Resource Management and Production Output. His ‘No-nonsense’ temperament keeps the brevity in internal and external communications alive. Vendor Management is Shipan’s forte and his market understanding knows only yields. Shilpan’s philosophy is upheld on a single outlook that ‘everything is possible if done and nothing else.

Kapil
Kapil

Kapil

Founder & Promoter

Kapil Vaishnani

Kapil Vaishnani founded Litmus in 2001 to water his passion for creating brands. Kapil’s a creative brain hitched at business. He firmly believes that focused communication is the key and it must carry a purpose that serves both brand and business. Simplicity is Kapil’s power gear that has shaped some of the prominent brands in India and globally. His passion-filled sportsmanship with multi-disciplinary talent is brimming with experience of 20+ years. Talk sense and he is all ears.

Hiren
Hiren

Hiren

Co-Founder & Promoter

Hiren Panchal

Hiren Panchal co-founded Litmus with Kapil. Hiren owns an exhaustive character and sharpens his views with an analytical mindfulness. He observes every creative with a conscious magnifier. Just as his doer attitude wins over his believer attitude, his thought leadership aims at creating leaders and not followers on his team. His creative insights have created brands worldwide and he has been commanding in the industry for +20 years. Come to the point, he’s already there.

Vipul
Vipul

Vipul

Sr. Illustrator

Vipul Pandit

Vipul Vaishyak is a Sr. Illustrator at Litmus and also a Director at Oilpixel, Litmus’ sister concern known for creating artful memories through digital paintings. Vipul, a painter by talent, has converted his passion into a profession of creating digital chefs-d’oeuvre. He sometimes misses out on his web presence by being more active in the art that wins praises 360 Degree. Vipul’s a Bollywood buff and first to reach the cinemas in the mornings and save-in time for his pursuits. Talk art, he’ll talk heart.

Brinda
Brinda

Brinda

Creative Director

Brinda Mehta

Brinda Mehta joined Litmus as a Creative Director with a knack for communicating flawlessness. Brinda is a designer with a creative nerve and has acquired a fine taste for creative content. Filled with artistic fondness and fuelled with ‘out of the box’ ideas, she knows how design works for an industry. Point local or address global, Brinda knows how business can be turned into a brand.

Shreyas
Shreyas

Shreyas

Director - Client Servicing

Shreyas Nair

Shreyas Nair made his directorial position with immense dedication and commitment towards the evermore growth of both Litmus and its clients. Picture a team with 10 different skill sets; he’d be the first person to lead. He’s a mighty bridge to the clients on a global platform and knows how to deliver right with an insight. Shreyas decodes every communication by being a listener before becoming a talker. Talk brand or talk business, he knows both well.

Our 'Creative' Rebels

The little boy in them seeks the thrill in everything

They bend so as not to break! Instead of moving clockwise, their brainbox keeps ticking to explore a new direction in the creative space.

Freedom comes with responsibility. While creative freedom gives them the wings to manifest their imagination, they make sure that everything from listening, brainstorming to execution sail smoothly to win a ‘WOW’ from the client.

Jignesh
Jignesh

Jignesh

Associate Designer

Krupa
Krupa

Krupa

Web Designer

Jayesh
Jayesh

Jayesh

Graphic Designer

Manish
Manish

Manish

Sales Manager

Jayendara
Jayendara

Jayendara

Office Assistant

Ishani
Ishani

Ishani

Front-end Developer

Paresh
Paresh

Paresh

Graphic Designer

Krupa
Krupa

Krupa

Front-end Developer

Hardik
Hardik

Hardik

Sr. Web Developer

Satish
Satish

Satish

Lead Visualiser

Nirva
Nirva

Nirva

Front-end Developer

Hitesh
Hitesh

Hitesh

Office Assistant

Saras
Saras

Saras

Executive - Client Services

Nirav
Nirav

Nirav

Sr. Web Developer

Mosam
Mosam

Mosam

Web Ninja

Anil
Anil

Anil

Wordpress Developer

Ritu
Ritu

Ritu

Illustrator

Siddharth
Siddharth

Siddharth

Graphic Designer

Pradip
Pradip

Pradip

Accountant

Nisha
Nisha

Nisha

Copy Writer

Rajnikant
Rajnikant

Rajnikant

SEO Analyst

Pradip
Pradip

Pradip

Office Assistant

Nidhi
Nidhi

Nidhi

Front Desk Assistant

Neha
Neha

Neha

Copy Writer

Aesha
Aesha

Aesha

SEO Executive

Alpesh
Alpesh

Alpesh

Graphic Designer

Priyank
Priyank

Priyank

Lead Web Designer

Umang
Umang

Umang

Wordpress Developer

Krupal
Krupal

Krupal

Graphic Designer

Dharmesh
Dharmesh

Dharmesh

Lead Visualizer

Keyur
Keyur

Keyur

Lead Web Developer

Himali
Himali

Himali

Copy Writer

Rahul
Rahul

Rahul

Graphic Designer

Your Brand

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