A CMAX Wellness product, Richmax is a new kid on the block. It combines Shampoo with Color and caters to two customer segments in one effortless stroke by delivering impressive results in just five minutes, flat!
We were asked to create a unisex appeal for this innovative product through eye-catchy Logo, and. Packaging Design along with Print & Outdoor Advertising Design and Campaign, while taking care of positioning Brand Richmax in the niche category of India’s booming hair care industry.
Since CMAX is not into direct retail, we decided to push Richmax at selective hi-end salons and spa chains and create muted excitement for the two-in-one brand at fashion fiestas among style-leaders and that’s precisely what we achieved.