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Advanced SEO and the Works

by Litmus Branding  |  30th Aug, 2019 in Buzz

By now, you would have realised that it’s important to get an expert’s help with SEO requirements for your company website in order to take your business further. But before you, handover the reigns of this very important aspect to someone, it’s important to get some basics cleared. At least it would make you aware if you are getting the services you are paying for not.

In this blog, we will divulge some advanced SEO strategies that will help you crack the code. We will be talking about content and words to begin with, then the use of hyperlinks, speed, page ranking, mobile interface and more!

As you set out to create SEO-tised content, the process usually requires, rearranging the tags; cautiously “creating highways for crawlers” so they “automatically” land on your pages; and skilfully hyperlinking top sites for higher search rankings. In the practicality of things, this will not suffice. The quality of the content also has to be 100% to say the least. The challenge is to keep that fine balance between SEO and content quality.

Here is how to ensure that

  1. Content Diversity

Lace up your content with videos and words both to attract both type of readers – those who like to receive video content and others who are more into serious reading. But don’t overburden, as it could have a negative impact.

  1. Crisp and Smart Content

In most of the cases a reader only “eyes” and consumes, 20% of the site content. You can’t tell which sentences will be the “ones”. So then, potentially each and every, written sentence must be a “hero” for the audience. That’s a tough cookie to crack in the knowledge-driven world today. No fret, we have a few software at the rescue, for instance, Hemingway Editor or Grammarly could be used to keep the basics in check. For particular, SEO suggestions we have SEMrush’s SEO Content Template.

  1. Tailor Made Content

As we go into ingredients of a piece we have –

  • Word Count
  • Content Structure
  • Tonality of the write up
  • HTML tags
  • Meta tags and of course the title

The writer of a piece must be a good at knowing where to nail what. Illustratively, a technical piece should be a straight to the point article. But a fun piece could trace a gradual writing path over the subject. The rest can sure be ironed out as per need. And as Google puts it, “make pages for users, not search engines”. In an effort to make it searchable, don’t kill the purpose of making an interesting read, says Ashley Ward in Want to Rank #1? 6 Tips to Create SEO-Friendly Content, written for Search Engine Journal (SEJ), a community-based website that discusses content marketing strategies from a slew of experts.

  1. Use Keywords But Not in Excess

In the beginning the keyword scenario was super dominant. Earlier you choose what you wanted to write about. The search engine found keywords at important spots, such as in the headline, title tag, image attributions and within the text, as well. It helped page ranking.  Today also we begin with keywords for page optimization. But as we look at the picture today, adding too many keywords is called, keyword stuffing and it bottles down to being read as spam. The search engine mechanism has evolved. Now it’s better to use the least number of keywords, you can vouch for, to set to the tune of the ranking business. The location of these will probably no impact on the ranking capability of your page.

  1. Synonyms – Yes!

A giant search engine that Google is, it handles six billion searches in a day in sifting information to unravel what a typed question or inquiry is looking for. For instance, if you type bike images, it will yield a similar result if you say, motorbike pictures. Google’s research analysis says the same thing, similar meaning words to have a say in 70% of its searches. The catch here is to do it as naturally as possible, says Cyrus Shepard in, More than Keywords: 7 Concepts of Advanced On-Page SEO for Moz, a firm with SEO as its working core.

  1. Speed Up the Page

Google has set its standards for web pages. The speed has to be three seconds and going by a current benchmark report findings. A majority of websites come not even close to that. Speed also impacts conversions. Nearly 47% of customers want the website to load in two seconds or less. And 40% would leave the site that takes three seconds or more to open. According to Crazy Egg, a firm that works on website optimization for companies in 20 Ways to Speed Up Your Website and Improve Conversion in 2019 VISUAL content is mainly responsible for slow speed. But what does it have to do with SEO? Actually, a lot. Speed is required to draw audience of readers with lesser attention span. Practically speaking, 65% of the audience processes visual content with greater ease. It could be anything from videos to images or infographics, according to a Fatbit.

A quick tip here, when the browser opens your webpage, it needs to figure out how to lay the content around an image. If you mention the image dimensions the action will take lesser time, and it saves time for the browser, says the author of How to Improve Your Page Load Speed by 70.39% in 45 Minutes by Venture Harbour, a digital innovation studio.

  1. Mobile Friendly Website

In May 2016, Google launched an update in google search algorithm that remarkably improves organic search result rankings to webpages, that are mobile responsive. According to Neil Patel in 19 Advanced SEO Techniques That’ll Double Your Search Traffic, 60% of our searches are done on a mobile. A mobile-friendly website is therefore a necessity, not a fad. There is something called, responsive web design (RWD). A method via which your website can be seen in a mobile friendly form and is easy to comprehend. In case you want to be specifically sure, check out Google’s free Mobile Testing Tool to see its important facets. The website will have higher chances of search visibility when mobile responsiveness is factored in.

  1. Improve Page Ranking

Do you want a good ranking on SERPs (Search Engine Results Page)? Try internal linking, this is how it goes – if a web page contains internal links, the search engine crawler goes to these “do follow” links and ranks them on SERPs. Remember here that the anchored text must be appropriate and in sync with the information shared on the other webpages. Two pages must not have the same anchored text and make use of user generated content. This will undeniably help you up your page ranking game.

  1. Organize Data Into a Structure

Search engines today have a lot of information to take in and consume. Setting out to “search” or crawl, they across information formatted in varied styles. To make sure as the engine visit each web page, it is “on the same page”, there are a set of schemas laid down. Schemas explains the content on each page in a very organised manner. It is very technical in nature with the codes and html. Its job is to simplify the information for the search engine on each and every page. In the contemporary scenario today, our SEO strategy has to incorporate all the available schemas, in line with a certain website. This brings in better connectivity with the search engines. Study your own website by reviewing your html code and testing your website pages with Google testing tool. You will then know if the schema is giving out the right message or no. One of the most primary things you will should to work on for excellent SEO.

  1. Build Your Links Carefully

In the past, SEO scores were a lot higher with link building, it was a novelty then. Presently the newness has died down and we are back to business. It is much more on a real and genuine level of connect. Links are still very much a part of Google’s ranking algorithm, but now to be used, in a more meaningful way. It is more about building relationships, don’t engage with people just to get the links rolling. As you start associating with new people by mails or social media, you will be doing it by explaining, how the content information will be of use to them. In fact, in case, if the matter on your website or communication is of help to the reader, then he/she will happily link themselves. It will be an organic and long-lasting circle of trust you will build for sure. The same applies as you connect with other bloggers. Its simple it will only work, if you have something to contribute, else it will be called out. The above as authored by Alex Chris, (digital marketing consultant) in, 5 Modern SEO Practices for Guaranteed Success for Reliablesoft.net, a digital marketing agency.

  1. SEO Tools For Efficiency

The advanced SEO services you implement along with digital marketing, needs a lot of homework, monitoring and understanding. One has to keep a check on rank position, level of traffic, social media visibility, incoming links and a few other standard aspects. A small-scale webpage can be handled manually but if it is on a large scale and you have more than one, take the help of SEO tools. There are a few SEO tools which are free but purposeful. Listed below are few options –

Google Search Console – It will scan and tell you where your website stands in the ground, for Google Search.

Google Keyword Tool – It assists in keyword research.

Feedly – Stay in touch with new happenings in the world of SEO through SEO blogs.

Google’s Webmaster Tools – This tool is very helpful for beginners, it helps you study your website and look into probable loop holes. An important feature it has, is PageSpeed Insights, gives out the speed for both mobile and desktop.

HubSpot’s Website Grader – The tool will help you check if your website is mobile ready, if its easily searchable by bots and humans and also help you check on the SSL (Secure Sockets Layer) certificate.

Other than these, there are many more tools available, some of which are paid as well, such as SEM Rush for studying keyword ranking, page ranking, exploring competition websites and so on. Sourced from HubSpot’s 14 of the Best SEO Tools for Auditing & Monitoring Your Website in 2019, by Tom Demers. These are a few options which can help you supervise everything that counts to paint the entire picture. A very interesting scheme of things, we marched through, literally a fine “web”, where each thread has to be held on carefully.

The SEO services in India has a lot more to catch up on, for starters the above-mentioned list will bring out a considerable contribution, as to the knowledge you should possess, to improve the workings of your business pages. The advanced SEO, concept though technical in nature, sure you not alien to it now.

Litmus makes your brand accessible to your target consumer. While retaining elements of mystique, we strive to build lasting rapport and trust between brands and consumers through strategic creative thinking.