This Belgium-based hair styling brand spells class and oodles of oomph. The client’s brief was clear – their branding had to blend with and appear as an extension of founder-stylist William De Ridder’s own jet-setting personality, for instance his spiky hair.
We wanted to incorporate that, but for balance, we also deliberately chose a little sedate, corporate-style cobalt blue palette, while pairing it with a more trendy ochre that went pat with their new brand proposition – beauty with brains! The brand new Logo Design and Corporate Identity Design gave them a confident flourish that appealed to both the fashionistas and the intelligentsia.
We are not one of the leading Advertising Agencies of Ahmedabad for nothing. When our designs did wonders for their brand, we followed it up by creating a buzz through our Advertising, Brochure and Poster Design. We made a huge splash in a print media campaign that established them as a premier hair styling brand in the niche, fashion category.