Good marketing is the ability to sell ice to an Eskimo. The challenge that we faced with Pushkar Pesticides was something similar. After the huge stink over the excessive use of pesticides, thanks to Amir Khan’s aggressive campaigning through popular talk show, Satyamev Jayate, we had to make Pushkar’s product line look authentic, genuine and acceptable to farmers and that was a tall order. There was a crisis of credibility and our brand strategy lay in overcoming that.
We started by giving Pushkar pesticides a very international appeal that inspired trust and confidence associated with a big brand. This was done with the help of Logo Design and Corporate Identity Design that was inspired from nature. We quickly followed this up with a complete overhauling of all their marketing collaterals through Brochure and Packaging Design.
A famous adage says that the proof of the pudding is in the eating. The clincher that sealed it for us came from the client; they said that they experienced unprecedented and phenomenal growth in the first year of the launch of this strategy.