Patna Iron- a brand dealing in structural steel, shutter fitting and ERW pipeshas the widest product line and boasts of the superior quality. To strike the chord with its target audience ranging from traders, distributors, retailers to fabricators, the brand wished to take a robust but fresh avatar, different from its rivals to influence the target group. As the branding agency we got the right kind of a client who allowed our creativity blended with functionality to flow free.
In the presence of multiple manufacturers and dealers, Patna Iron lacked the identity in the market of Bihar. The brand aspired to have an impressive communication strategy that is both engaging and has a recall value, all leading to more sales. On understanding their pulse of experimental approach, we indulged in the mammoth task of revamping their identity starting from designing their logo to marketing collaterals, all firmly pronouncing the brand’s philosophy of being efficacious and the supreme in its field.
While designing logo, we gave utmost importance to the color, typography and aesthetics that gave the brand a bold look as well as making it look as a well-established brand.
As the branding company, we leveraged the traditional media in a dynamic way to build awareness of the brand. Instead of putting common message, we let the brand speak in varied tones on each marketing collateral, be it poster, standees, outdoor store branding, vehicle branding or dealership banners.
Keeping in mind the target group, the challenge was to zero in the kind of communication in English that can be easily adapted in Hindi language as well. We implemented it in each of our creative and successfully was able to build a strong perception about the brand among the target audience. We have earned the clients trust and taken the relationship to the next level, with the responsibility of doing product wise campaign every month.