When the Ceramic Industry behemoths SOL Tiles and Sanford Tiles created a new Group Venture called Emcer, they were looking for a branding agency in Ahmedabad that could do justice to Emcer the brand. They wanted an advertising agency that could not only help them create the right buzz but also help them position Emcer as the next big thing in the Ceramic Industry. And one visit to our website was enough for them to end their search.
Although the brand was new, team Emcer wanted to make a big-bang launch in the reputed Acetech Exhibition which was in the immediate future, and build it up in ‘Vibrant Ceramics’. So a wide variety of creatives came to us with a deadline of yesterday.
To ensure consistency across the creative communication, we brainstormed and zeroed in on ‘Magnificence’ as a theme for Emcer. And then we went on to paint the town red with Magnificence themed creatives:from tagline to brand identity, corporate profile to packaging design,magazine ads to videos, billboards to airport carousel ads, exhibition branding to product catalogue, and from social media marketing to BQS.
All the hard work and burning of the midnight oil paid-off when the Ceramic Industry recognized and appreciated Emcer. We successfully placed Emcer as a brand to reckon with, a position that befits scion of the Ceramic Industry.