This project posed a unique challenge - how to capture the essence of a brand whose business is to market other brands? So our approach was as unique as the challenge – instead of looking for a benchmark outside, we went within. Because, truth be told, there was some touch-point, if not an actual overlap, between our works.
Cscape, a leading outdoor Advertising Agency boasts of cutting-edge LED spectaculars and video-based billboards. We chose this as the mascot for the brand. We gave the client a luminous blue-green-yellow pinwheel in their Logo Design and Corporate Identity , symbolising the circuitry of the business outcomes from outdoor marketing initiatives.