Having reaped success with their core branding assets andmarketing collaterals, we set out for the next phase of growth for Companio by leveraging the power of Digital Marketing. The objective of the digital marketing campaign was to generate qualified leads for their franchisee based dealership model which would help grow their franchisee network.
Companio’s business model of servicing before sales was quite unique when compared to the typical healthcare model that exists in the industry. This uniqueness brought about a different challenge. But we are not one of the better advertising agencies in Ahmedabad for nothing. Powered by extensive research and intense brainstorming, we filtered the digital assets and fine-tuned the overall communication plan, which not only highlighted the uniqueness but also proactively addressed the anticipated dealer concerns.
With a dual strategy of Social Media Campaign and Lead Generation Campaign to boot, we achieved the target like charm. At the end of the campaign, the client not only enjoyed a staggering 29 times growth of their social community but also received many qualified leads that have now resulted in a larger dealership network in the form of more branches in the same or new cities.