True companionship along every step.

Through conversations, we arrived at a conclusion that Companio's positioning would be that of a wellness brand in the pain management space. All though the product was available for purchase online, Companio's business model was quite unique, wherein customers could avail free demo's, and experience the benefits of the product as a service (through their franchisee centers). For this they focused on creating a network of centers across the country, primarily South India.

Companio is a good example of our strength in both print and digital media. After the core brand assets were created, we planned and executed a multi-linguistic promotional strategy that focused on two aspects, namely, educating and spreading awareness among customers about the various aspects of body pain, and how our technology can help, and location-specific campaigns inviting entrepreneurs to invest in Companio's franchisee.

Following some intense brainstorming and extensive research on TENS and EMS Therapy (based on which their products had been developed), we developed visuals and communication that connected the brand with their relevant audience both on the B2B and B2C front.