Ahmadabad-based wellness group, C|Max wanted to break into the big league of wellness players and identified the Logo, Corporate Identity and and Website Design as the starting point of their re-branding exercise, but didn’t know how to go about doing it. We got the ball rolling for them by eliminating all the unnecessary design, reducing the clutter, and giving them a slick content-rich website with butter-smooth navigation.
Today, C|Max’s website has morphed into a one-stop store for addressing all their client needs. It’s so sticky that it’s become the Group’s primary lead generator for overseas clients. Visually, we managed to hit the consumer right between the eyes. C|Max is so pleased with their brand transformation that they roped us to launch their next phase of evolution through Brochure, and Catalogue Design along with Product Promotion.
As one of the leading Digital Advertising Agencies, we strategized the launch of their flagship product, Acubed with a product-specific Website. The outcome was that C|Max was able to multiply its chain of wellness centers and expand its sales network for Acubed across metropolitan cities, in just a few months.
The final stroke was the ‘morning mantra’ campaign design, wherein we created an innovative, indirect form of customer engagement that featured free-of-cost wellness workshops across the city. This activation created a strong buzz for the Group through innovative Advertising Design in the form of print, radio and outdoor media (OOH) spends. ‘Morning Mantra’ ultimately strengthened C|Max’s positioning as a wellness brand, offering an exhaustive and exclusive range of wellness products.