When Chamunda Jewellers wanted a Brand Establishment and Brand Positioning Strategy to help them rebrand and reposition themselves among the top-selling jewellers in the highly-competitive and brand-loyal Ahmedabad market, they were essentially looking for a marketing and branding agency in Ahmedabad that could help them design a Branding Strategy which would turn the odds into an unimaginable opportunity.
We decided to target high net worth individuals by giving their brand an aura of luxurious elegance, albeit in a contemporary style and understated fashion. We deepened the mystique surrounding the jewellery brand with an Out-of-home (OOH) teaser release that made them the talk of the town.
Ahmedabad connected with Bharatji’s story. Fashionistas loved their contemporary styling and the strategy paid off. The outcome? We’ve renewed our annual contract with Bharatji, for the third year running.
One of the most endearing and fulfilling works for Bharatji has been our advertising design for their Femina ad campaigns. We manage the entire life-cycle from conceptualizing to photography, and the results are out there. They received quite a few leads riding on the Femina campaigns.
Bharatji also garnered significant eyeballs at the successive India Jewellery Show and the wedding extravaganza called Swayamvar, thanks to our innovative stall and panel design as a part of a theme-based campaign strategy.
We’ve worked on their Website, Brochure, and Advertising Design, along with Digital Marketing and and Corporate Identity. Given our deep understanding of their brand needs, we now operate more as partners and not as client-vendor.