When Chamunda Jewellers wanted to rebrand and reposition themselves as among the top-selling jewellers in the highly-competitive and brand-loyal Ahmedabad market, they were essentially looking for a marketing and branding partner that could help them design a Marketing Strategy that could turn the odds into an unimaginable opportunity.
We decided to target high net worth individuals by giving their brand an aura of luxurious elegance, albeit in a contemporary style and understated fashion. We deepened the mystique surrounding the jewellery brand with an Out-of-home (OOH) teaser release that made them the talk of the town.
Ahmedabad connected with Bharatji’s story. Fashionistas loved their contemporary styling and the strategy paid off. The outcome? We've renewed our annual contract with Bharatji, for the second year running.