A strong player in the education sector, the branding for this Australia-based e-Learning company had to be subtle and meaningful to their target student community. One of our first and the longest-served clients, Fortress understood did not want in-your-face, above-the-line advertising.
They wanted us to connect them strongly to their student constituency and business associates but without falling back on the conventional crutch of direct advertising, banner advertising and/or key word marketing. A tall order but we were game for it.
We overhauled Fortress’s existing marketing material with a fresh Brochure Design and gave their brand the look, feel and functionality of a global eLearning player with a new Logo Design and Corporate Identity kit. . We also designed and developed an online magazine for the client that could be circulated free-of-charge among their target community. The magazine is a slick and subtle projection of the client’s business, and positions them as a creditable player in the education sector, just the way they wanted it.