{"version":"1.0","provider_name":"Blogs &amp; Insights by Litmus Branding","provider_url":"https:\/\/www.litmusbranding.com\/blog","author_name":"Litmus Branding","author_url":"https:\/\/www.litmusbranding.com\/blog\/author\/litmus\/","title":"Good Things Come in Small Packages","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ovm4NW7by0\"><a href=\"https:\/\/www.litmusbranding.com\/blog\/good-things-in-small-packages\/\">Good Things Come in Small Packages<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.litmusbranding.com\/blog\/good-things-in-small-packages\/embed\/#?secret=ovm4NW7by0\" width=\"600\" height=\"338\" title=\"&#8220;Good Things Come in Small Packages&#8221; &#8212; Blogs &amp; Insights by Litmus Branding\" data-secret=\"ovm4NW7by0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.litmusbranding.com\/blog\/wp-content\/uploads\/2014\/12\/good-things-small-package-2.jpg","thumbnail_width":1200,"thumbnail_height":720,"description":"How pouch packaging changed the ground rules to help FMCG players penetrate the country\u2019s rural hinterland. Packaging has never been as interesting or as innovative as it is today, and pouch packaging became a disruptive force to penetrate the rural market, some four decades ago. I recall having a discussion recently with a client. They [&hellip;]"}