{"version":"1.0","provider_name":"Blogs &amp; Insights by Litmus Branding","provider_url":"https:\/\/www.litmusbranding.com\/blog","author_name":"Litmus Branding","author_url":"https:\/\/www.litmusbranding.com\/blog\/author\/litmus\/","title":"Currying Favour Through Packaging","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vRv28mFhyl\"><a href=\"https:\/\/www.litmusbranding.com\/blog\/currying-favour-through-packaging\/\">Currying Favour Through Packaging<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.litmusbranding.com\/blog\/currying-favour-through-packaging\/embed\/#?secret=vRv28mFhyl\" width=\"600\" height=\"338\" title=\"&#8220;Currying Favour Through Packaging&#8221; &#8212; Blogs &amp; Insights by Litmus Branding\" data-secret=\"vRv28mFhyl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.litmusbranding.com\/blog\/wp-content\/uploads\/2014\/10\/SAMBHAR_BLOG_BANNER-2.jpg","thumbnail_width":1000,"thumbnail_height":516,"description":"A brand story of a food product may not end with the packaging, but it certainly starts there. While working on this piece on packaging design for the food category (curries or condiments), my thoughts flew to Pattu, a very well-loved Indian brand of spices and curry powder from Sabi Foods (India) Pvt. Ltd. This [&hellip;]"}