Goodbye LOL; Emoji Marketing is Here

17th Feb, 2017 | Buzz

It is often difficult to express your thoughts in words, especially when it involves emotions. So then why not use Emojis? Yes, by Emojis I mean those small animated pictures that you often use while messaging and texting.  These tiny, fun images have become a huge thing in the world ...

read more

Using simple narratives to build powerful brands

11th Feb, 2017 | Buzz

A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to ...

read more

Add Value to your Marketing – Keep your Customers Happy!

31st Jan, 2017 | Buzz

I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but ...

read more

The Power of Now

24th Jan, 2017 | Buzz

It was on 8th November 2016 that the unthinkable happened in India. The 500 and 1000 rupee notes were banned. Through a 40 minute speech Prime Minister Narendra Modi made the boldest move to change the future of India. While the dramatic announcement of Prime Minister Narendra Modi created panic ...

read more

How to make your client listen to you?

18th Jan, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

read more

Marketing Success – The Unbranded Way

5th Jan, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

read more

Unleashing the Power of UGC Campaigns!

20th Dec, 2016 | Buzz

Did you know you can increase your orders by 10% just by adding one review to your product page? Now, imagine how many orders you can get if you put up hundreds of such reviews This is exactly why the retail giant Amazon decided to use reviews to develop its ...

read more

Creative Leadership – The Need of the Day!

30th Nov, 2016 | Buzz

Being a leader not only involves courage but also creativity. Why creativity? Here is an example that might help you find the answer: This is about O P Bhatt, who became the chairman of State Bank of India in 2006. You must be aware that SBI is one of the ...

read more

Who says there’s no innovation in print advertising?

22nd Nov, 2016 | Buzz

“Print might be considered as a passive medium; But if it is put before the right people at the right time, it can create wonders”   It is nothing like waking up to the smell of fresh coffee or maybe mangoes… Still better… what if you were given coupons to ...

read more

How often is too often to share with your audience?

15th Nov, 2016 | Buzz

You want to share content with your target audience; but you don’t want to become an annoyance. You want to connect with your social media followers; but the last thing you want to do is drive them away. So, how exactly do you then strike that balance between sharing unique ...

read more
Page 1 of 712345...Last »
Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Hide Buttons