The Secret of Winning Brands

22nd Mar, 2017 | Buzz

Being the world’s second largest populated country, India has a huge market where many products are launched and advertised on a daily basis. In spite of many marketing campaigns being launched, there are just a few with which people actually connect. It is not about promoting your product or service; ...

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2016 Marketing Failures: And We Thought We Had Seen Everything

20th Mar, 2017 | Buzz

Not all marketing ideas work as they are supposed to. In fact, at times they may even offend or seem absolutely stupid. As advertisers we sometimes forget that unless our campaigns are understood thoroughly by our audience they cannot achieve success. Such failed campaigns tend to get bombarded with cold ...

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The Latest in Branding & Marketing – Top Ten Trends 2017

11th Mar, 2017 | Buzz

Is your company prepared to take on the challenges of 2017? Don’t think so? Then you must take a peek at the Top Ten Marketing and Branding Trends for 2017. Trend #1: Data Analytics is the way to go With more and more people doing all their activities online, it ...

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Goodbye LOL; Emoji Marketing is Here

17th Feb, 2017 | Buzz

It is often difficult to express your thoughts in words, especially when it involves emotions. So then why not use Emojis? Yes, by Emojis I mean those small animated pictures that you often use while messaging and texting.  These tiny, fun images have become a huge thing in the world ...

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Using simple narratives to build powerful brands

11th Feb, 2017 | Buzz

A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to ...

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Add Value to your Marketing – Keep your Customers Happy!

31st Jan, 2017 | Buzz

I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but ...

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The Power of Now

24th Jan, 2017 | Buzz

It was on 8th November 2016 that the unthinkable happened in India. The 500 and 1000 rupee notes were banned. Through a 40 minute speech Prime Minister Narendra Modi made the boldest move to change the future of India. While the dramatic announcement of Prime Minister Narendra Modi created panic ...

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How to make your client listen to you?

18th Jan, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

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Marketing Success – The Unbranded Way

5th Jan, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

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Unleashing the Power of UGC Campaigns!

20th Dec, 2016 | Buzz

Did you know you can increase your orders by 10% just by adding one review to your product page? Now, imagine how many orders you can get if you put up hundreds of such reviews This is exactly why the retail giant Amazon decided to use reviews to develop its ...

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