How to make your client listen to you?

18th Jan, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

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Marketing Success – The Unbranded Way

5th Jan, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

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Unleashing the Power of UGC Campaigns!

20th Dec, 2016 | Buzz

Did you know you can increase your orders by 10% just by adding one review to your product page? Now, imagine how many orders you can get if you put up hundreds of such reviews This is exactly why the retail giant Amazon decided to use reviews to develop its ...

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Creative Leadership – The Need of the Day!

30th Nov, 2016 | Buzz

Being a leader not only involves courage but also creativity. Why creativity? Here is an example that might help you find the answer: This is about O P Bhatt, who became the chairman of State Bank of India in 2006. You must be aware that SBI is one of the ...

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Who says there’s no innovation in print advertising?

22nd Nov, 2016 | Buzz

“Print might be considered as a passive medium; But if it is put before the right people at the right time, it can create wonders”   It is nothing like waking up to the smell of fresh coffee or maybe mangoes… Still better… what if you were given coupons to ...

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How often is too often to share with your audience?

15th Nov, 2016 | Buzz

You want to share content with your target audience; but you don’t want to become an annoyance. You want to connect with your social media followers; but the last thing you want to do is drive them away. So, how exactly do you then strike that balance between sharing unique ...

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An Anti-Dote to Any Challenge

14th Oct, 2016 | Buzz

A daughter once complained to her dad that she could not go on with her miserable life. All that fighting and struggling had exhausted her to the core. As soon as she manages to solve one problem, another crops up from nowhere. Exasperated, she declared could not take it anymore. ...

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Be Ethical – It Doesn’t Cut Down your Profits

30th Sep, 2016 | Buzz

Are you being ethical in your marketing strategies? I am sure that is a tough one to answer. Day in and day out we come across advertisements that include a lot of exaggeration. They are aimed at creating sales even if it means fudging the truth or making false claims. ...

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Make Your Content Matter

31st Aug, 2016 | Buzz

What is the first thought that strikes before creating a website? user experience… visual design…. information architecture… metadata… coding… content management system… oruser research… And.....the main thing? Content! If there is anything that can set your website apart from the glut out there, it's good content. It is the ...

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Personalized Content = Better User Experience

27th Aug, 2016 | Buzz

The Why and How of Personalized Content Marketing Does your stylist or barber greet you by your name? Is there a sandwich shop you regularly visit where your usual order comes to your table, the way you want it, much before you even think of ordering it? Such services definitely ...

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