The Incredible Power of Interactive Marketing

23rd Sep, 2017 | Buzz

Today’s world is a place where consumers expect brands to engage and interact with them in a continuous yet consistent way. They want you to understand their requirements and pro-actively come up with the best set of options to cater to them. The only way this can be done, is ...

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It is Purpose, Not Profit, that Drives a Company

15th Sep, 2017 | Buzz

“Efforts and courage are not enough without purpose and direction” John F. Kennedy   This sentence reminds me of an incident that happened with JFK at the Nasa headquarters in 1961. Apparently it was his first time at Nasa. He was touring the facility when he found a janitor mopping ...

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From Bootstrapping to Success

9th Sep, 2017 | Buzz

They did it; you can do it too! Not having a lot of money should not stop you from starting a business. There are many businesses that have bootstrapped their way to success. Disney, Google, Hewlett Packard, Apple and Amazon – all of these went on to become billion dollar ...

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Making the maximum of digital advertising

16th Aug, 2017 | Buzz

The number of internet users in India has exceeded 450 million. Digital advertising continues to grow at a CAGR (Compound annual growth rate) of 33.5%. From the current 15.5% share, digital advertising is expected to grow up to 24% by the end of 2020. Gone are those days ...

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The Ever-Growing Industry of Mobile App Development

11th Aug, 2017 | Buzz

Mobile apps have become an integral part of our lives today. An average mobile user in India would spend about 155 minutes on mobile apps every day. This makes India the third largest mobile app user in the world. Mobile app market in India is growing at a rapid rate, ...

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Packaging and Graphic Design Trends

31st Jul, 2017 | Buzz

Have you ever tried to understand trends? Mysterious - aren’t they? You never know which trends manage to stay for years and which ones fail to stick on. There are only a few that manage to shift and evolve over time. So, do you know what the driving force behind ...

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Creative Marketing – The Need of the Hour

22nd Jul, 2017 | Buzz

Creative marketing is the game of the startups today. If you are still stuck with your traditional marketing tactics, it is time to move on. Many smart founders of startups have already moved on to newer and innovative methods of promoting their products. Not only are these cost-effective, they are ...

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Branding within the Budget

14th Jul, 2017 | Buzz

Branding is not something that is meant only for the corporate powerhouse. In this day of social media, not just companies but individuals also can benefit from establishing their brands. Good branding is something that gives your business a strong visual identity. It makes your customers understand what your business ...

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Brand Expansion? Or is it Brand Dilution?

30th Jun, 2017 | Buzz

Not every branding campaign manages to make a mainstream headline. But when it does, it has to be about a bigwig company like Nike, Apple or Coca-Cola. There are times when brands go wild and very astray. And when this happens, we always take notice. Remember the Helvetica logo of ...

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It is your customers that can take you towards success

15th Jun, 2017 | Buzz

“If you do not take good care of your customers, your competitors will” Nothing is more important than caring for your customers in this age of innovation and automation. Imagine how you would feel if you entered a restaurant and before you even thought of ordering you were served the ...

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