Branding within the Budget

14th Jul, 2017 | Buzz

Branding is not something that is meant only for the corporate powerhouse. In this day of social media, not just companies but individuals also can benefit from establishing their brands. Good branding is something that gives your business a strong visual identity. It makes your customers understand what your business ...

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Brand Expansion? Or is it Brand Dilution?

30th Jun, 2017 | Buzz

Not every branding campaign manages to make a mainstream headline. But when it does, it has to be about a bigwig company like Nike, Apple or Coca-Cola. There are times when brands go wild and very astray. And when this happens, we always take notice. Remember the Helvetica logo of ...

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It is your customers that can take you towards success

15th Jun, 2017 | Buzz

“If you do not take good care of your customers, your competitors will” Nothing is more important than caring for your customers in this age of innovation and automation. Imagine how you would feel if you entered a restaurant and before you even thought of ordering you were served the ...

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Opportunistic Marketing – Because Moments Matter!

10th Jun, 2017 | Buzz

“When opportunity presents itself grab it, Hold on tight and don’t let go” Remember the spotlight moment of Oreo at the Super Bowl’13? It was just a Tweet that said “You can still dunk in the dark.” Timed perfectly during the thirty four minute hiatus of blackout that happened ...

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Mobile Marketing Campaigns – Give it a Try!

6th Jun, 2017 | Buzz

There is only one thing people everywhere have been doing – staring into their smart phones. This is exactly what you see, whether you are in an office, a restaurant, a shopping mall, a bus, a train or even a movie theatre. Mobile marketing is the only way companies can ...

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Live Streaming – The Present and Future of Social Media

30th May, 2017 | Buzz

Scripted and episodic content are a thing of the past. Live videos and live ads are the in thing on Social media today. They have been helping many achieve amazing results so far. Brands and advertising agencies can make the most out of live streaming that helps them interact with ...

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New makeover for your site

23rd May, 2017 | Buzz

Is your website still the same as you had designed it the first time? Haven’t you updated it with new products or services or even fresh pictures of your team members? If not, it is high time you revamp your website. As you may know, Google keeps changing its algorithms. ...

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What is the real value of design for business?

19th May, 2017 | Buzz

“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs It is not just on strategies that the success of your branding depends; design plays an extremely important role too. Unfortunately not many understand the importance of design when it comes to ...

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Brand Fatigue

16th May, 2017 | Buzz

There are lots of things you may like about your favorite brands…. The products… The quality…. The price…. The service and more…. But what is it that makes you stop shopping from a brand? You may be seeing the same commercials again and again on TV at every break… You ...

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The Epic Brand War in Indian Advertisement

10th May, 2017 | Buzz

It is true that not all brands survive in the industry for long in spite of spending a lot of money on marketing and advertising. So, what exactly does a Brand need to do in order to win the hearts of the consumers? There are a few basic requirements that ...

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