Creating Dynamic Brand Impressions via Unimaginable Strategies

27th Mar, 2017 | Buzz

The other day I had been to an open event. I was pleasantly surprised when I was offered a free beverage as I was watching the show. I didn’t really think before I grabbed that drink. However, once I was home I thought about it. Now why would someone offer ...

read more

The Secret of Winning Brands

22nd Mar, 2017 | Buzz

Being the world’s second largest populated country, India has a huge market where many products are launched and advertised on a daily basis. In spite of many marketing campaigns being launched, there are just a few with which people actually connect. It is not about promoting your product or service; ...

read more

2016 Marketing Failures: And We Thought We Had Seen Everything

20th Mar, 2017 | Buzz

Not all marketing ideas work as they are supposed to. In fact, at times they may even offend or seem absolutely stupid. As advertisers we sometimes forget that unless our campaigns are understood thoroughly by our audience they cannot achieve success. Such failed campaigns tend to get bombarded with cold ...

read more

The Latest in Branding & Marketing – Top Ten Trends 2017

11th Mar, 2017 | Buzz

Is your company prepared to take on the challenges of 2017? Don’t think so? Then you must take a peek at the Top Ten Marketing and Branding Trends for 2017. Trend #1: Data Analytics is the way to go With more and more people doing all their activities online, it ...

read more

Goodbye LOL; Emoji Marketing is Here

17th Feb, 2017 | Buzz

It is often difficult to express your thoughts in words, especially when it involves emotions. So then why not use Emojis? Yes, by Emojis I mean those small animated pictures that you often use while messaging and texting.  These tiny, fun images have become a huge thing in the world ...

read more

Using simple narratives to build powerful brands

11th Feb, 2017 | Buzz

A few days back I came across a South African TV ad of Bell’s Whisky. If you haven’t watched it yet, I recommend you do. It is a simple story that talks about the efforts that a father puts in to learn how to read, only because he wants to ...

read more

Add Value to your Marketing – Keep your Customers Happy!

31st Jan, 2017 | Buzz

I have been going to a particular barber shop since 10 years now. However, when I went there for my haircut this weekend, I got a customer rewards card from my barber according to which I could avail one free haircut after 9 visits. It was a novel move; but ...

read more

The Power of Now

24th Jan, 2017 | Buzz

It was on 8th November 2016 that the unthinkable happened in India. The 500 and 1000 rupee notes were banned. Through a 40 minute speech Prime Minister Narendra Modi made the boldest move to change the future of India. While the dramatic announcement of Prime Minister Narendra Modi created panic ...

read more

How to make your client listen to you?

18th Jan, 2017 | Buzz

Has this ever happened to you? You ask for a meeting with your boss and peers. You try your best to convince them that there is a very important move that your company needs to make. You lay down the best proposal with bulletproof data, unassailable logic and an impassioned ...

read more

Marketing Success – The Unbranded Way

5th Jan, 2017 | Buzz

Genuine Concern vs the Sales Pitch Have you ever noticed the awareness that the pharmaceutical industry creates about health issues? There is no mention of any product or brand. It is content that is totally unbranded. Content strategy is the present and the future of the Internet of Things. This ...

read more
Page 1 of 812345...Last »
Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Hide Buttons