From the time of its birth till it gets phased out of the market, every product goes through a brand evolution process.
There could be several elements to this transformative journey. The first and the most basic is Brand Strategy.
Brand Strategy is the most important component of brand transformational process. Sometimes, when the best laid-out plans go awry, brand managers begin to wonder – why strategise? But that’s exactly the reason why they need a strategy in the first place.
Having an existing product re-designed might be a good idea, but if all ends of your communication plan don’t align with
your brand strategy, the attempt is unlikely to have its desired impact. Next comes Logo Design. It gives your brand a
Logo Design – A corporate identity or logo design simplifies your product in the consumer’s mind space. It gives a distinct symbolic identity to your brand in a market cluttered with undifferentiated products.
One might say that your logo hides more than it reveals.
highly, simplified corporate identity. However if you want to give a strong physical presence to your brand Brochure Design
Brochure Design – In print format, a brochure is a miniature painting of your business. It’s the physical alternative to your web property. It can be touched, it can be felt, it can be left on a client’s table - so it must be very real and powerful.
That’s the reason.
is your answer for it. It will inform your customer what you do and how you do it better than others.
Packaging Design is more than a wrap. It builds excitement for the contents inside.
Packaging Design – You may not realize it, but sometimes a small change in the packaging can prod a sluggish-moving product to yield terrific sales at the point of purchase.
Putting a spin on the old adage - you can judge the contents of a book by its cover.
Brand Advertising announces the maturity of your brand. It tells your customers that you have arrived in the marketplace.
At Litmus, we are clear about one thing – our ads must sell products, not just win us accolades. We advertise to the target market not to the grand jury of an award committee. We understand that advertising is not fine art but applied art.
And finally, in a digital world, you cannot expand your reach without a strong online presence that is achieved
through Website Design. In all this and more, Litmus can be your end-to-end partner in branding.
The surest way to turn away prospects is build a sad-looking small-business site filled with poorly written text. In its place, a web property that is attractive, compelling and clever and avoids the common design mistakes can work wonders for your brand not just in terms of lead generation but also brand building.